I’ve been a student of the Bible for much all my life. There is a lot of cause wherefore this script remains the count one best-seller year after year. I conveive that it is the source of ALL wisdom, yes, including surefire copywriting!

What do I mean by this?

Simply put, every copywriting scheme might be establish FIRST in the Bible. This might appear to be a solid statement but I competition the subscriber to prove otherwise. As I did the explore for my newest ebook “77 Ways to Skyrocket Your Website’s Conversion”, I kept telling to myself “but that is in the Bible that is in the Bible.”

I would like to take a appear at FIVE copywriting principles & exhibit you that they are as ancient as the Scriptures. This report is not meant to ‘convert’ you so read with an open brain … ready? Let’s go!

1. Stress benefits not features.

It’s the Garden of Eden. The serpent approaches the lady Eve to get her to take of the forbidden fruit. Does he rave about the color, taste & pattern of the fruit? No, he trades Eve on benefits. “Your eyes will be opened, you will be like God …” (Genesis 3:4). Now that is a benefit, not a boast at all. And did Eve autumn for it? She surely did.

That might appear like a ‘negative’ exemplar – a banal deception. But appear at what the script of Revelation promises the “overcomer”. Eternal life, health, recognition, wealth & mansions without mortgages.

2. Use tons of testimonials.

If you have just a cursory knowledge of the Bible you recognize that the gospels of Matthew, Mark Luke & John make up the premier four books of the New Testament. They all blanket the same ground & share numerous public stories. So wherefore would we want four different folks telling much the same thing?

You watch they all needed to say THEIR tale about the Rabbi Jesus Christ. So the writers (all satisfied customers) relate the life-changing encounter they every had – the more testimonies the better.

The entire Bible relates reports of peoples encounter with the supernatural & how it affected their lives. In fact, Jesus corresponding to the disciples after His miraculous resurrection that all the Old Testament was really about Him.

3. “Create a destructive admittance & address flaws openly”

That’s the title to chapter 3 of the master copywriter Dan Kennedy’s script “The Ultimate Sales Letter”. He goes on to explicate that whenever you openly allow the drawbacks of your bid then your credibility goes up instantly with the customer. For example, your cost might be higher than your rivals so you might say: “If you are appearing to save a couple of dollars then you might find numerous else companies who will be willing to supply you numerous ‘quick fixes’. But we supply a really thorough & skilled service, such being the case the higher price”

You are admitting that you are costly but showing wherefore – the buyer gets a excellent service.

In the gospels we watch numerous potential disciples who needed to abide by Jesus & he said them openly that it was a sacrificial walk. He said them in no uncertain terms that it involved a “cross”, going distant dad & mom behind, even possible decease – but you will increase lasting life in the process. Talk about a “damaging admission.

4. Place a limit on your bid to motivate procrastinators.

This is a really significant component of the “call to action” department of any sales letter. Humans are naturally procrastinators. We all of the time put off what ought be done today for a ‘later’ that never arrives. That is wherefore the copywriter must exhibit that provides are restricted or the special bid is for a ‘limited time only’.

In numerous ‘call to action’ segments of the Bible we watch the same warning to procrastinators. “Today whenever you listen to my voice do not harden your heart ..” (Hebrews 3:7). In the tale of the fine flood procrastinators were establish exterior the ark. Jesus said the tale of the covetous farmer who constructed larger barns to shop his grains not recognizeing that decease would come knocking on his doorway that really night.

Jesus never sent one of his listeners to go distant & conveive about it. Today … now, was the only time that anyone had. His message was “ACT NOW!”

5. Research your potential clients to recognize their troubles & needs.

Dan Kennedy refers to this as “getting into the customer”. Getting into the head & experiences of the buyer -walk in his moccasins.

The whole Christmas tale is about Jesus becoming into the skin – literally – of the customer. The author of Hebrews states that Jesus is touched by our feelings & infirmities. He became like one of us so that He might comprehend “the customer” better. That is wherefore he might talk to the wants of the human heart with such assurance since he recognizes what is in man.

I’ve just briefly appeared at 5 copywriting principles but this applies crosswise the board. Whether you live with the Bible as just different script or as inspired writings, there is no denying that the principles are there.

I would cherish to listen to from the subscriber whenever he or she would like to competition me on detecting a useful copywriting principle that is not in the Bible.

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