Your Guide to Successful Writing and Speaking
Archive for August 31, 2010
Tea: Origins, Flavors and Health Benefits
How numerous times do we just want to drink tea after a heavy meal, but are then bombarded with all the several tea flavours that we get lost. This report replies that need.
What you ought all of the time remember is that there are only four types of tea.
1) Black tea
2) Green tea
3) White tea
4) Oolong tea
All these are made from the goes away of the Camellia sinensis, as well recognized as the tea plant. Other herbal infusions such as chamomile tea, ginger tea or blooad tea made of rooibos goes away are disqualified as types of tea since the tea plant is not involved in their making. The dispute between the four tea variations dwells in the procedure of making them. In addition, every type of tea has different flavor & several wellness benefits.
1) Black Tea
The solid flavored burnt Sienna colorized sizzling drink is the most favorite type of tea in the West. Either dished with a compress of lemon or added milk & a cube of sugar, the cupful of pitch-black tea is section of day by day tea ceremonies that take spot worldwide. Black tea is made of heavily oxidised Camellia sinensis leaves. When dished plain, it contains no calories, carbohydrates, or fats. A cupful of pitch-black tea contains more caffeine than any else types of tea but less than in any cupful of coffee.
2) Green Tea
The softly oxidised tea has been favorite in China, Japan & Korea for centuries. Recently, rumors on its wellness benefits gained its popularity in the West as well. It has been evidenced that drinking light-green tea may lower cholesterol, prevent cancer, gain metabolic rates & be helpful in assortment of else conditions & illnesses. The light-green tea is softly oxidized, dried, but not fermented. It is generally dished plain, without sugar or milk. Since many of the light-green tea variants taste a bit bitter, it ought be brewed in lower temperature than the boiling point.
3) White Tea
White tea is rarer & more costly than the else types of teas mentioned above. Originated in the Fujian province of china, the lily-white tea is made of youthful Camellia sinensis leaves, which go through a long procedure of steaming or frying, inactivate fermenting & drying. Since the goes away are harvested although the buds are still covered by lily-white hair, it is phoned lily-white tea. White tea has the most delicate, sweet taste than the else types of tea. Moreover, it contains the smallest total of caffeine & the biggest total of antioxidant that aid prevent cancer.
4) Oolong Tea
The conventional Chinese tea is the public fellow of Chinese foods such as gloomy sum & chop suey in American Chinese restaurants. The oolong tea, pitch-black dragon in Chinese, got its name after its long, darkish noble goes away that appear like violent pitch-black dragons when brewed. The incomparable taste of the oolong tea is accomplished by a long procedure that includes sunshine drying of the Camellia sinensis leaves, airy oxidization, chiling & drying processes. The result is a clearer flavor than the favorite pitch-black tea & solider than the exquisite light-green tea.
Tag, You’re It! (Or, How To Write Slogans)
Some call them “tag lines”; others refer to them as”catch lines” or “tie-in-slogans.” Whatever the words used to refer to them, they are maybe the most significant section of your promotional writing.
Do you know any of these? :
“Like a rock…”
“Fly the gracious skies…”
“It’s the genuine thing !”
“Quality is job count one”
“The quicker-picker-upper”
Most of those tag lines are recognizable by us without even including the name of the enterprise or product.
They summarise in a very couple of words the essence of the thing they are promoting. They convey a good, positive belief or kinship to the product. They do it with a simple,memorable phrasal idiom that is easy repeated.
The shorter the description is, the more stimulating it is to write. Anyone might compose a 500-word description of a merchandise or service. Now attempt doing it with 5 to ten words ! Each word you choose is very significant to the message.
HERE ARE SOME TIPS for composeing good taglines for your job offer.
1) Start by noticing ads on billboards as you drive down the road.
Billboard advertisers have but a couple of seconds to grasp your tending & trade their merchandise or service. Usually their reflect is going to be a very good tagline with a photo of the merchandise or service. These are fine exemplars of how to compose effectual taglines.
2) Notice else media shapes like magazine & newspaper display ads, job cards, brief radio & television commercials.
Observe the thing that arrested your tending & makes the message easy remembered. It’s generally a brief & well-written tagline.
3) Write down everything you might conveive of that relates to your business. You might even start with a narrative description in paragraph form.
4) Now, make a listing of the top twenty-five or thirty stuff that are significant & worth mentioning.
Whittle that listing down to 8 or ten of the most significant stuff you need to say.
Now eliminate repetition or stuff that are not very that required to your merchandise or service.
Get your listing of words or idioms down to 3 or 4 centric elements.
5) Based on your ultimate core selection, make up many idioms that will assist as your taglines for consideration. Keep them brief & use simple, each day language.
Which of these taglines would you remember best? :
“Joe’s automobile repair shop, the lowest-prices & the best service”
OR
“Quality Care For Your Car !”
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“The Best Tax Service Anywhere Around The Town !”
OR
“Your Tax Experts At Work !”
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“Emergengy ambulance maintain useable 24-hours a day”
OR
“When Minutes Count!”
Well, you get the idea!
Do many test merchandising with your ultimate 2 or three best taglines. Discover the one that works best for you & united it into all of your promotional messages.
Remember, like any of life’s endeavors, undergo & practise aid to ameliorate your skills level. If you need to be a good writer, compose a lot!
Best of luck with your promotional efforts.
