Your Guide to Successful Writing and Speaking
13 Steps to a “Slippery Slope” Online Sales Letter
But here is the problem: I watch numerous of them attempting to trade their e-book, tutorial, etc. on a frequent Web page. They listing a paragraph about the info-product & supply the price, & they expect a slew of sales.
You need a special sales page that has a “slippery slope” sales letter.
Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That’s how your sales letter ought be – a “slippery slope” that pulls in the subscriber since it’s so compelling & interesting.
Here’s a fundamental outline of the thirteen components you need to include. To watch an exemplar of them all in action, travel to MY personal sales page at www.BoostBizEzine.com.
1. Limit your navigation.
The visitor ought not be distracted by links that take her to your bio, other products, etc. The thought is to keep her on this page, studying your reflect & heading her to order. So on this page, only have navigation that relates to the merchandise (e.g. FAQs, Order now).
2. Give a powerful headline.
Your headline may make or burst your sales. If it’s not compelling, your visitor will click away. Here’s an simple headline formula: “How to _________ So You Can ____________.” Make sure the second department supplies a huge benefit, for example, “double your business” or “gain peace of mind.”
3. Discuss the trouble the aspect has, or united your personal story.
Marketers call this “pushing the ‘ouch’ button.” First talk about the trouble or ache that the subscriber has, & then direct in to how your merchandise will solve it. Or share your personal failure-to-success tale that the subscriber may empathize with.
4. Tell us who you are.
If I am going to purchase your stuff, I’d like to recognize wherefore you are competent to compose about this topic. Give me the belief that you have studied a lot about this topic & need to share it with me.
Even enlarge a picture of yourself & an sound greeting, like I did. These aid the subscriber instantly sense like she recognizes you better, maximizing the “trust factor.” And folks purchase from those they sense they know, like, & trust!
5. Use bullets like mini headlines.
Lay out everything I will get from your product. Do not just listing your desk of contents verbatim! Turn every point into an thrilling secret. For example, suppose your e-book characteristics 5 tips on how to save cash on groceries. That heater might read, “Revealed: 5 styles you may save 100s of bucks on your monthly grocery bill.”
6. List enough of testimonials.
Show your prospects they will not be the premier to buy. It’s more effectual to weave-in testimonials consistently through your sales letter than to have a separate department for them. Give every person’s enitre name & Web address, & for additional power, post their picture & an sound tribute as well.
7. Tell us wherefore your merchandise is such a fine value.
How does the cost of your merchandise equate whenever I hired you one-on-one? For example, your manual is a fine value at $49 whenever an hour audience with you would run for me $250.
8. Throw in a couple of fine bonuses.
Offer special bonuses (preferably producted by you) that are so good you might trade them exclusive whenever you needed to. It might be a listing of resources, a compendium of articles, additional tips on a certain subject, or a free consu1tation.
9. Give an unconditional guarantee.
This puts your aspect at ease, handing her no cause to NOT buy. A couple of turkeys will take advantage of your generosity, but the total of sales you GAIN from this scheme dramatically outweighs the risk.
10. Request immediate activeness by having a restricted time bid just click online newsletter service.
Some sales pages use trick scripts to make it appear like the bid all of the time ends on that daytime at midnight, but I find these insulting. If you very will be raising your cost shortly (and you all of the time ought be), listing the accurate appointment & stick to it. Otherwise just state it’s an introductory, limited-time offer.
11. Make it ABSURDLY CLEAR what to do next.
Nothing bothers me more than when I am at a Web site, I have my recognition card ready, & I cannot find the $%#@& order link! Make your order procedure idiot-proof. Example: “Cl1ck under to 0rder n0w on our secure server.” Also sprinkle in order links consistently through your page — many folks will be set up to purchase earlier they get to the bottom.
12. Make one last plea.
In your P.S., right after your signature, accent that I ought behave now. For example, “Don’t overlook out on this fine 0pportunity. Remember, you may purchase n0w & alter your brain at anytime.”
13. Do not blank out your meet information!
Readers WILL have questions, so supply an email address on your site that you or someone other will control at least daily. Also, do not you sense finer purchasing from a Web site that lists a genuine address & phone number?
Want More Detailed Step-by-Step Help, With Examples You Can Model?
See my quick-start sound program, “The Secret, Simple Formula to Writing Web Copy That SELLS”.
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